In the Mac OSX Permissions box (at the top of Creating a Project), there is some text suggesting a possible permissions solution:
| ... To do this, open Terminal.app and navigate (using the cd command) to the directory where django-admin.py is installed, then run the command chmod +x django-admin.py.
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This line could be made quicker and easier by replacing "and navigate... ." with "and run the command chmod +x `which django-admin.py`." This removes the work involved in locating the installation directory, making it a little less painless, and makes the fix a one-step process. It will also guarantee that the correct django-admin.py is modified.
Possible problem: Backticks can be difficult to recognize in some fonts, but monospace fonts usually show them correctly. The user will most likely copy and paste the command anyway, making this issue moot.