diff --git a/django/core/management/commands/loaddata.py b/django/core/management/commands/loaddata.py
index bfeba68..6a0bd26 100644
--- a/django/core/management/commands/loaddata.py
+++ b/django/core/management/commands/loaddata.py
@@ -123,7 +123,16 @@ class Command(BaseCommand):
             fixture = open_method(fixture_file, 'r')
             try:
                 self.fixture_count += 1
-                objects_in_fixture = 0
+                if self.verbosity >= 1:
+                    class ObjectsInFixtureNotifier(int):
+                        def __iadd__(self, other):
+                            self = ObjectsInFixtureNotifier(self + other)
+                            self.stdout.write('Processed %i object(s)\r' % self)
+                            return self
+                    ObjectsInFixtureNotifier.stdout = self.stdout
+                    objects_in_fixture = ObjectsInFixtureNotifier(0)
+                else:
+                    objects_in_fixture = 0
                 loaded_objects_in_fixture = 0
                 if self.verbosity >= 2:
                     self.stdout.write("Installing %s fixture '%s' from %s." %
