Index: core/management.py
===================================================================
--- core/management.py	(revision 5301)
+++ core/management.py	(working copy)
@@ -1353,12 +1353,12 @@
             else:
                 formats = []
 
-        if verbosity > 0:
-            if formats:
+        if formats:
+            if verbosity > 0:
                 print "Loading '%s' fixtures..." % fixture_name
-            else:
-                print "Skipping fixture '%s': %s is not a known serialization format" % (fixture_name, format)
-
+        else:
+            print "Skipping fixture '%s': %s is not a known serialization format" % (fixture_name, format)
+        
         for fixture_dir in app_fixtures + list(settings.FIXTURE_DIRS) + ['']:
             if verbosity > 1:
                 print "Checking %s for fixtures..." % humanize(fixture_dir)