Index: django/core/management.py
===================================================================
--- django/core/management.py	(revision 4447)
+++ django/core/management.py	(working copy)
@@ -1194,6 +1194,15 @@
             # we already know 'readline' was imported successfully.
             import rlcompleter
             readline.parse_and_bind("tab:complete")
+        if not use_plain:
+            pythonrc = os.environ.get("PYTHONSTARTUP")
+            if pythonrc and os.path.isfile(pythonrc):
+                try:
+                    execfile(pythonrc)
+                except NameError:
+                    pass
+            else:
+                import user
         code.interact()
 run_shell.args = '[--plain]'